Retail Geography Specialist
Ben has over 20 years of experience in the understanding the influence of geography upon location and the foundations of financial performance it provides to businesses.
Ben is Head of Location Planning for Currys, overseeing the financial metrics and performance of their entire UK & Ireland retail portfolio. His expertise and passion lies in the geography of retail – the physical and human factors that drives customer demand to location and to retailers. His experience ranges from retail to food and beverage operators to leisure to charities.
The vitality metrics of a store or location are defined much in part by the physical traits of geography and the socio-relationships between households and retail place. Ben is especially knowledgeable in determining what links people to place and the geographical, historical or transportation persuasions which repeatedly draws custom back to a location.